Videos capture the human imagination. They hold the viewers’ interest from the first second to the last. Because of this, it’s little wonder that marketers are embracing the use of videos. Are you struggling between creating videos and sending texts to your prospective clients?
In that case, perhaps this little piece of information will help you to decide. Twelve more people are likely to watch your video than read your texts. However, the first step is to learn how to create winning videos, visit Promo.com for more information about it. This guideline will also help you!
The first step is to select your medium correctly. Medium refers to more than videos. However, the medium here refers to your approach. How will you approach the video? The assumption is you already have your content or message. A right strategy could feature:
Before dashing to create a video, it would be prudent to start by settling on an excellent topic. For this to produce the desired results, you have to be willing to engage in a bit of writing. In a way, you will be doing what scriptwriters specialize on. A script helps you to plan!
With the approach and topic already in place, your next course of action involves rehearsing. What are you going to say? How will you say it? These should help you determine how to conduct your rehearsals. Memorize most of your points instead of relying heavily on scripts.
Now that you have rehearsed repeatedly, you are ready to start recording. Perhaps, it will surprise you to note that you don’t need a fancy camera to record your content. Your Smartphone is capable of doing just a good job too. Before you start recording, you should:
- Look for a good tripod that helps to keep your camera or recording device still
- Record in a quiet place that has enough light and appropriate acoustics
- If you are recording some moving objects, then pay more attention to the post-processing of the video. Try to introduce motion blurry effect in the video. It will look fantastic.
- Be ready to start all over again if you notice that you messed up
- Install video editing software on your computer to produce an exceptional product
Have you finished recording the video? You should be thinking about distributing it. Thankfully, the Internet, especially social media, offers you a platform for doing just that. Alternatively, you could also embed it on your website. After that, post the link on all your social media platforms.