Meta description or search description or meta tags are added to the web pages and posts which show in search engine search pages as a snippet of our blog posts. In this post we will learn How to add Meta tags in blogger.
The snippet shown in search engine search pages from our blog posts and pages. If we don’t add any search description or meta tags, the search engine will create snippets automatically from the very first paragraph of our articles, and usually, the length of the snippet is 150 to 160 character.
Why you will add Meta Description
The search engine shows this snippet for better user experience. Let you have searched “Wikipedia.” The following snippet will come. Notice that, your search keyword is bold. The search engine did it. This description will help the user’s to find the right things and help the search engine also for what they are committed to bringing better search results and best user experience.
Google announced that the Meta tags do not add value in ranking nowadays, but a lot of SEO experts recommends to add a Meta description. We from Techdim recommend adding search description at least it will increase the user experience. Moreover, Google does not use but does not ignore the Meta description too.
How to add search description/ Meta description at Blogger
Now come to our main discussion – By default blogger has no option to add search description. Check no search description here –
You know Google creates search description from the very first paragraph usually.
Here we have created a dummy post. whose very first paragraph starts with – “Google announced that the meta tags does not add value in ranking…..”
Here is the final proof – We can check this manually from the Page source. Like the following –
To add meta description at Blogspot, we have to follow the following steps.
Step One: Go to settings from the dashboard.
Step Two: Select search preference
Step three: Enable search description under Meta tags. Select ‘yes’ from the check boxes.
Step four: Input the search description for your site what you want based on your blog niche.
The Meta tags you will add here will be the Meta tags for your whole blog. But enabling search description will allow the blogger to you to add Meta tags every individual pages and post. Here is the screenshot below. Note that the search description was not active to the posts and pages and posts.
Now, Your are done. Your blogger blog is ready for SEO on-page optimized pages and posts.
Changing search description frequently of testing the conversion rate for which description the CTR is high is a very good practice in blogging and online content marketing. This will help to understand traffic intention and will help you to grow online faster too. This is all about How to add Meta tags in blogger. Happy blogging!