With every passing year, augmented reality enters more and more areas of our lives. We have seen this innovation used in cinema, gaming, e-commerce, fashion, and construction industries. As of now, augmented reality is one of the top promising technologies. So, it’s not surprising to see that AR developer is currently one of the most in-demand jobs on the market.
Imagine you need to buy a new piece of furniture, let’s say a table. You may, of course, go to a physical store and examine a variety of tables. But how can you make sure this particular one will fit into your home’s interior? With augmented reality, you can shop without even leaving your house. IKEA, for example, uses AR to allow customers to view 3D representations of items in a real-world setting. Implementing augmented reality in e-commerce has many benefits, and we will discuss them in this article.
What Is Augmented Reality?
Augmented reality (AR) integrates digital elements (such as photos, videos, graphics) into the real world through the screen of a smartphone, tablet, or another device. In this way, we complement the world of actual objects with new virtual information. AR technology is based on 3D and also allows for real-time interaction.
Augmented reality is realized through an optical tracking system. This innovation is accessible in nearly every smartphone that has a camera. The camera identifies real-world objects and overlays the virtual ones on top of them. AR glasses are one more way to use this technology.
Top Skills for an Augmented Reality Developer
Before employing AR engineers for your projects, we propose that you become acquainted with the fundamental abilities that indicate a skilled expert. Core skills for professionals are the following:
- Understanding of frameworks. These can be React Native, Cordova, or Three.js.
- Comprehension of tools for developing augmented reality. Proper AR programming requires a grasp of platforms like Vuforia, ARKit, ARToolKit, ARCore, Unity, or Unreal Engine.
- Knowledge of 3D modeling. Since 3D is one of the prerequisites for using AR technology, having expertise in this field is significant. AR developers should be familiar with 3D editors, for example, Blender or CryEngine.
- Strong UI/UX design skills.
7 Reasons to Use AR in E-Commerce
Digitalization trends and the rapid pace of life have created new conditions for online business owners. And now we have the pandemic to add to the above. People like to purchase online since it is convenient, quick, and doesn’t require a physical store visit. In the face of lockdown, this has become a necessity. Customers may interact with products in the same way they engage with real-world things in augmented reality, which allows you to personalize your client’s shopping experience. AR items pique the customers’ interest far more than regular images or even videos of goods. Here are seven reasons to use augmented reality technology in e-commerce.
- AR is an effective marketing tool.
Because of its interactivity, the implementation of this invention raises brand recognition. AR applications catch consumers’ attention, present a unique sales offer, and encourage purchase.
- AR is a perfect tool for product demonstration.
Customers frequently need to examine a product from many angles to have a better understanding of it. 3D modeling and the expertise of skilled AR contractors make it possible.
- AR allows you to try the product on yourself.
This feature is relevant, in particular, for clothing and cosmetics retailers. For example, to choose a lipstick color, you no longer need to travel to the store and try it on (which is not very hygienic, especially in a pandemic). You may easily select the color by using a special AR filter.
- AR is a method for boosting sales.
It’s commonly used as a visualization tool on a website or in a mobile app. It helps you to increase conversions and sales.
- AR increases customer interest in products.
It is another way to showcase your goods, and thanks to it, the customer will remember your product better. In addition, consumers note that having AR features on the website or in the app improves the user experience.
- Providing information about a product or service through AR technology.
Augmented reality allows you to set interactive instructions for using the product or a detailed description of it. It can be, for example, an automobile or a camera instruction manual.
- Ability to produce user-generated content.
This option is significant since the feedback of other clients frequently influences customers. It will increase your company’s reputation while also expanding your loyal audience.
For the future of e-commerce, augmented reality is a unique instrument. This technology enables you to produce dynamic and unrivaled content that grabs clients’ attention. Customers may learn about the product’s features faster and easier through AR than they can in real life. Using this technology in business will assist you in meeting consumer expectations and elevating your brand to new heights.