If you are an avid traveler, who likes to share the information about offbeat destinations, then you are set to become a good travel influencer.
With the ease of publishing and sharing anything as well as everything online; the oversaturation of individuals calling themselves influencers has become an issue. Many such individuals have amassed huge followings through attention-seeking marketing strategies, cheap pictures, and videos that display more skin than location. Indeed, criticism is actually fair in such a scenario. Perhaps, these people would have done better with a Travel Influencer Guide.
There are handfuls of rules here, which must be followed to get the best out of the efforts and become a profound influencer in the realm of travel.
Yes, the influencer culture happens to be mostly based on fake personality as well as a fake lifestyle, to attract more followers. Photoshop has been a blessing in churning out exaggerated stories with ‘great pictures’, which is fabricated with utmost precision. However, at one point of time, it becomes a volatile ground to tread forward and the entire air-castle comes crumbling down. Hence, following the true Travel Influencer Guide, remaining yourself in all circumstances is the foremost necessity to initiate the game and keep moving forward.
Capabilities: Sticking to what you happen to be and what you can do, is essential. Traveling less and posting profound content is required more than traveling all the time and flooding a plethora of material that doesn’t make sense.
Be Authentic: Staying authentic and posting content that you have acquired by yourself will make an impact. Posting the text composed by you with the content will keep you on a genuine themed path without being a copy-cat.
Figuring out who you want to influence is a crucial part of the Travel Influencer Guide. The targeted audience could be backpackers or luxury travellers, corporate holidayers, families wanting to go out on vacations, newlywed couples, or a particular segment of spenders. It is also important to identify the platform such as website, social media sites as well as search engines used by the targeted audience to maximise the outreach.
Who & Why: Finding out who to appeal and why to appeal, so they would follow you immediately is important here. Putting hard-hitting titles such as “how to stay safe in Mexico” or “is it safe to accept party invitation from strangers in Goa”. Or showing the map to the best places for dancing Salsa or Bachata in a town where it is least expected, will certainly attract the party-goers.
Research: Doing constant research and identifying the kind of audience that would fetch you more return on the efforts will help you keep up with the ongoing trends as well as aid in revenue generation. Every week, a new kind of audience segment comes up alongside the new products that may precisely cater to them.
Build The Audience
Once the audience is identified and followers are garnered through content, it becomes important to build the audience for the most benefit. After all, you will not be an influencer for long, if there is no one in your follower list. Simultaneously, it is not mandatory to have a million followers to influence. It is a proven fact that a small fraction of the followers make the massive purchases.
As Travel Influencer Guide suggests, such followers are to be made, maintained and kept engaged to make repeat purchases as well as get more active followers. Such kind of loyal and extremely engaged audience comes and goes away if there is nothing to hold them to the page. Building up a genuine relationship with such followers will get good revenue generated by the sales of products as well as services. It will be a difficult task to achieve in the beginning, but once the motion is set in the correct direction with correct intent and content; it will reap desired results.
Market Yourself Well
It is vital to market oneself properly because the influencer over-saturation on almost all the influencer platforms makes the competition tough. Being proactive is not enough, being hyperactive with a solid plan that is ever improvising, makes for the right marketing. And this marketing is to be done to the product manufacturers, service providers and marketing agencies who are always on the lookout for influencers. Travel Influencer Guide has more on this phenomenon. There are few items that must be handy to market yourself.
Press Kit: It should clearly showcase, about you and what you can do for the entity where this press kit is going. It is more of a resume that is online and accessible for the targeted entities.
Previous Work Portfolio: Getting things together to display what you have done so far, and how you are quickly available to your followers as well as accessible to people (businesses & companies) who wish to know more. Here the best of the posts, content, as well as traffic details and statistics help a lot.
Testimonials: Collecting testimonials from the collaboration, whose project you backed on your influencer platforms, would be added to your portfolio. This adds as an additional yet good feather to the hat when pitching for further collaboration.
Track Record: This has to be absolutely clean and tidy. There should not be anything bad on you from either followers or collaborators or clients. This means carrying out your operations with utmost integrity and transparency, which attract good opportunities.
Getting long term contracts with big entities or established business houses is the target of Travel Influencer Guide.
Consider the Risks Too
There will be rejections from the brands, companies, and businesses that you may approach for collaboration. However, with relentless and respectful efforts that problem could be overcome. There are risks arising from the sudden change in trends that you may be promoting but instantly they are out of the limelight and something new came; abruptly. This will harm the promotion as well as the revenue flow that you have been anticipating, which also have you do everything from scratch on a new project. Such things are difficult for the collaborators to understand, which will consequently put your track record at risk. However, identifying risks and countering them subsequently is what Travel Influencer Guide advises for a practically profitable journey.