In the age of smartphones and digital culture, there is a struggle between countless apps to turn into the most utilized and the most famous application. However, what makes an application famous is more complex than you might suspect. The content of the application should be on point, just as its design.
People should first gain an interest in the application to consider downloading it. It’s no wonder why specific applications went viral and why countless others failed. But not to worry, aside from luck, there are also numerous ways you can ensure your app becomes famous.
Give Your App an Interactive and Efficient Design
When developing your app, you should zero in on the little subtleties. Also, add a wide range of effects such as subtle transitions, sounds, and animations that will make the application enjoyable to use. Allow users to connect with the application. However, above all else, make a design that will accommodate the screen of their gadget so they won’t need to zoom in to understand your app’s content.
An efficient and practical design implies that the content will be legible even though it uses a smaller font. It will also make your app more appealing and organized. Regarding the controls, they need to measure at least 44 x 44 points, which is ideal for tapping regardless of screen-size. If you are not developing your app yourself, hire a mobile app development company with experience creating an app that runs on various devices.
Optimize Your App
You need to optimize your application for search engines and app stores. You need to create a catchy and distinctive icon that will undeniably stand out in a good way. While optimizing your app for search engines, you need to utilize keywords connected to your application’s purpose or function. App Store Optimization (ASO) assists with guaranteeing that your application has extraordinary visibility in any App Store.
In the event that your app is hard to find, users may forget about it before they can find it. Unfortunately, optimizing your app for various platforms like iOS and Android can be troublesome. It is better to talk with an expert ASO professional to help better your ranking in App Stores. Aside from Google Play Store, there are a few other alternative app stores that are not as competitive as Google Play Store. So it is smarter to upload your application in as many app stores as possible.
Incorporate Regular Notifications.
Send users important notifications that urge them to check on your app. Don’t make it a habit to just wait around for the users to begin using your application. Continue sending them helpful messages regularly, preferably on a schedule. Use push notifications, which are powerful, interactive, and engaging models that make connections simpler among applications and users.
The push notification of your app should trigger users to make a move, which needs to be a part of your app’s primary features. Furthermore, continue sending friendly updates and prizes to invite more patrons to use your application. However, be mindful so as not to send messages that are useless and irritating. In short, don’t spam your users. Instead, give them authority over what updates they get and how they get them.
Individuals lean toward utilizing applications that give rewards, thus, drawing in more users than other promotional means. With this said, opt for incorporating a rewards system in your app.
Give your clients a little prize each time they share any of your content or your application itself. Receiving small rewards may help develop a feeling of loyalty, wherein more users will incline to share your application with others.
Enhance the User Experience
To enhance the user experience, you need to consider the input shared by patrons. Recognize the aspects of your app that they are not content with and fix them. Fine-tuning your app according to user feedback, could mean adding required highlights, fixing bugs, updating UI configuration, changing the application’s visuals, and diminishing resource utilization.
Requesting a review gives users a reason to appreciate the application. Once you request user reviews, your idea about the user’s needs will increase, and defects that they feel are available in the application will come to light. Furthermore, positive reviews will pull up your application’s ranking on the app stores to a superior level.
On the other hand, the negative reviews gathered will give you input to help you fix your app’s flaws. By improving the application’s user experience, you can likely improve your application’s rating. Ratings and reviews of the application matter a lot for the possible users.
Ensure Your App Makes an Impression
Your application should significantly change and improve the lives of its users when they start using it. Else, users won’t download your app or uninstall it quickly to open up more space for helpful apps.
Apps that save users money, time, and effort are the most sought-after since users find that their day-to-day activities would be more challenging without the application’s help. Once a user recognizes the benefits and advantages the application provides and is grateful that they can use it, it is safe to say that your application is a success.
Show Social Proof
Social movements occur when an idea or a product stirs excitement among a group of individuals. Once we see others utilizing an application, we are bound to lean towards trying it out ourselves. Social proof assists us in resolving our uncertainty regarding a new thing. Thus, you can use social proof as leverage to market your app.
Once users register for your application, show profile photos of their companions and recommend them to follow all of their acquaintances who are active users. Urge individuals to share content by directly indicating how they can develop their network. Put the option of sharing before users and note to subtly inform them how they can welcome individuals to use your app.
Through the most mainstream social applications, like Instagram, Facebook, and Twitter, you can figure out how to use social proof while drawing in potential users. On the off chance that a tech magazine features your application, has won any recognitions, or if a showbiz personality is talking about it, you need to list them in your application’s description online or on the App Stores.
Citing a regarded source will give social proof and add to your app’s reliability. You can also opt to promote or reward the most active users. You can allow them to set up and oversee special gatherings, coordinate occasions, and make exceptional invitations. It is best to target influencers, columnists, and superstars since you’d need power users who possess the most influence and connections.
With a large number of applications available, it’s insufficient just to make an application, submit it in the app store, and stand by until it blows up. You need to apply additional work to make your application become a web sensation. Notwithstanding, appropriate steps and tools will assist you with achieving virality regularly.