With the introduction of different social media platforms designed for sharing short-form, user-generated videos, people can now cry, cringe, and laugh together by watching the same 30-second videos.
Videos are gaining huge popularity among businesses, especially when it comes to social media marketing. They are easily consumable and can trigger user engagement in the form of re-shares and likes.
Videos catch viewers’ attention, resulting in more conversions and sales. In fact, 93% of marketers claim that their social media videos helped them get new customers. And social media has indeed raised the bar for the marketing content and approach of businesses.
Tweets including videos get 3xs more re-tweets and comments than those without videos. 73% of users watching videos are likely to buy associated products. And 1 in 4 buyers claims to use YouTube for watching product videos prior to making purchase decisions.
So, how do you use videos to improve your social media marketing campaign? Here are a few tips:
1. Make User Testimonial Videos
Making user testimonial videos is a good way of building trust in your brand among audiences. Testimonials presented in the form of videos are better than simple, text-based testimonials that are just written out.
Video testimonials have original users or loyal customers speaking about how your products and services helped them solve their problems. Hence, they are more effective in persuading viewers to buy from a brand.
You need not do much to make such videos; get in touch with some of your customers and ask them to send you a few testimonial videos. You can edit the videos to make them perfect and then share them across all the social media platforms.
2. Create Crisp and Short Instructional Videos
Crisp and short instructional videos are also one of the best ways of promoting your business and generating leads. Your instructional videos should enlist the basic steps on using your products and services and how they can solve a problem.
Curate these videos to be under 30 seconds because longer videos will make it difficult for you to highlight your products and services. Make instructional videos so that they allow the users to connect with your brand most entertainingly.
3. Consider Behind-the-Scene Videos
People like connecting with the human side of brands, and this is where behind the scene videos of your business can work wonders. Make a video using a video creator free online, sharing the hard work of your team members and everything that it takes to run your business.
By watching such videos, people will connect with your brand, further making them engage with your business more and more on different social media platforms.
Take the example of a behind-the-scenes video by Patagonia, an outdoor gear and clothing company that features a number of inside looks and interviews in its video. The behind-the-scenes video of this brand discusses the exclusive company culture and how it affects everything, starting from the people Patagonia hires, to their benefits.
4. Use Your Brand Videos as a Means of Customer Service
The customer is King, and you might already know this quite clearly. You must thus help your customers in every way. But this can be a bit challenging considering that different customers have different thought patterns and preferences.
You cannot be available for all your customers all the time, but your videos can. So, create FAQs and how-to videos to help customers with their problems even before they face them.
Also, sharing and having your video featured on different social media platforms can help you promote the effectiveness of your services. Remember, the more you help your customers with proper content, the more they will keep coming back to you.
5. Create Different Types of Videos for YouTube and Other Social Media Platforms
Boasting 2.6 billion active users, YouTube is undoubtedly one of the most popular social media channels at present. So, you must leverage the power of YouTube for your brand marketing through videos.
The process is quite simple. Start building your community on the platform by curating good quality video content with experts in your niche industry on your YouTube channel. This will help you in building a community.
Now, share the curated content or videos with audiences on other social media platforms too.
To illustrate, a New York-based multi-channel spa and retail product company Bliss World did a commendable job by sharing different videos on YouTube and other social media platforms.
The company informed the world about its vegan and cruelty-free skincare products through behind-the-scenes videos, client testimonials, product manufacturing shots, and employee close-ups.
6. Use Product Close-Ups
Remember, writing about a product, regardless of how detailed the content is, will never create the same effect as seeing it in close-up and personally. When viewers see what they want up close, they feel confident about spending their hard-earned money on buying the product.
A close-up video of your product should go on your social media profiles if you want your prospects to understand your product’s nuances and details. Ensure taking shots of your product from varied angles so the prospective buyers do not miss out on crucial details.
Most of the time, when you show the detailed intricacies of your offerings to the viewers, they get answers to all their queries and thus instantly connect with your brand. Take the example of Solo Stove here.
This fire pits, camp stoves, grill, and accessories company in Texas does a great job in its videos by showing the different angles of its exclusive gadgets specifically designed for adventure.
There are quite a few different ways of promoting a business on social media platforms. But the problem is that not all the ways bring in results. You must be a bit creative in your approach to using videos to take your social media marketing game to another level.
If you want, you can even integrate a couple of the above strategies and see your ROI jumping high within just a few days. When creating your social media video marketing plan, consider the format combinations that will work best for your campaign.