Shopify is a great e-commerce platform, but the stock service provided might not be enough for your online business. That’s where the Shopify app community and experts come in.
E-commerce agencies and firms can create custom experiences on top of the foundation Shopify provides. They can also help with marketing, branding and other aspects of running an online store.
If you’ve already built your own site or have hired a freelancer to build a starter site, you might think that’s all there is to it and that you’re good to go. But what if you want to take your store further? What if you want to connect your online store to your brick-and-mortar stores for inventory management? What if you want to expand into more social media platforms and provide better customer service?
You might find yourself needing more expertise than you have — or than your current developer has — on hand. The following are some advanced services that experienced Shopify developers offer website owners on a regular basis:
1. Migration of Company Products
E-commerce developers help companies migrate their products to a Shopify website. They streamline the entire process of moving from one site to another, so you can kickstart your operations on Shopify within no time. If you’re thinking about hiring an e-commerce developer, here are more advanced services they offer:
When you hire a developer, they will first help you move your existing products over to Shopify. Your developer can also work with you to come up with a plan for migrating the rest of your data, such as customer information and any inventory your company has left on hand.
The next advanced service that e-commerce developers offer is product entry. It’s one thing to move your existing products over to Shopify, but what if you have new items you want to add? An experienced ecommerce developer can help you enter this data as well.
Finally, a quality e-commerce developer will be able to help you customize your site after migration is complete. You may want to change around certain elements or add your own branding design; whatever it is, an experienced web developer will be able to make it happen.
2. Custom API Integrations
The first thing an e-commerce developer can help with is custom API integrations. The basic Shopify platform comes with access to all the APIs you need to create a fully functional e-commerce website, but what happens when you have special requirements? That’s where custom APIs come in handy.
Custom APIs allow you to do things like integrate your website with other services or apps and build special features that aren’t available out of the box. While these APIs are great for developers, they can be tricky for beginners to work with. A Shopify developer can help you set up your custom APIs so everything works smoothly.
For example, if you want to allow customers to enter their email address on your website’s homepage and then add that data to your Mailchimp list, developers will be able to create code for you.
Click here to learn more about how this team of Shopify developers can help you with your API integration needs.
3. Fluid Theme Development
Shopify is the most popular e-commerce platform, with more than 800,000 active websites. Shopify’s core feature set is robust and accessible to the average user. As a result, Shopify offers a great starting point for many small and medium-sized businesses to build their e-commerce presence.
But in order to truly distinguish themselves from their competitors, some businesses require more advanced features that are not available in Shopify’s core feature set. Luckily, it’s possible for a developer to create custom solutions for these sites that live outside of Shopify’s core codebase.
Fluid theme development allows developers the freedom to customize Shopify websites beyond the limits of its core codebase. The term fluid refers to the ability to change elements on a website without having to change underlying code. Using HTML and CSS, developers can add custom features and make design changes without having to develop new themes from scratch each time they need to make an update.
Some examples of how a developer can use Liquid include:
- Creating custom page templates
- Customizing the checkout process
- Creating dynamic collections
- Adding alternative sections to product pages
- Connecting different apps to your store
4. Troubleshooting/Debugging 3rd Party Integrations
Shopify is an incredibly powerful platform, but it’s not designed to do everything. Sometimes, businesses will need to integrate with other platforms — CRMs, ERPs, email marketing and so on. These integrations are usually done by third parties, who write code and implement it on the client’s website.
One of the biggest challenges that e-commerce developers face is troubleshooting/debugging 3rd party integration issues. It is not uncommon to spend many hours of development time trying to find a bug that was not caused by your own code, but rather something with a third party integration.
In some cases, the integration might have bugs that need to be fixed. This can be time-consuming for the original developer if he or she isn’t familiar with the particular project. Shopify developers can offer these services as an add-on to their core business; it’s a good way to generate additional revenue while keeping their skills sharp.
The Final Word
Shopify is one of the leading e-commerce platforms because it provides businesses with everything they need to set up shop online. Shopify handles payments, shipping, and taxes, giving business owners the ability to focus on what they do best: sell their products and services.
But not every e-commerce shop works exactly the same way, nor do they have the same needs. With Shopify offering advanced features in its platform, you can custom tailor your e-commerce shop using apps and integrations that make sense for your unique business model.
If you’re selling products online, then Shopify is the perfect platform for you. It’s extremely easy to use and requires very little technical knowledge to run. But if you want more from your ecommerce site, then why not consider hiring a Shopify developer? With years of experience in building Shopify websites, they can help you with everything from designing custom themes to marketing your products.