Top 5 LinkedIn Marketing Strategies

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Over time, LinkedIn has also transformed into a platform. As a result, it is now not only a powerful networking system for businesses but can also help them generate new leads and sales.

Besides, it has become a content platform where individuals can share articles, status updates, and interact in a commercial or professional milieu. And as the platform is still comparatively early, they have made organic influence unbelievably high.

However, if you want to increase your visibility in the B2B market, a powerful LinkedIn marketing strategy is a one-stop solution in 2022. With increasing content visibility, advertising options, and the ability to target decision-makers at every turn, the time invested in LinkedIn marketing will pay off in the future for certain. Linkedin automation tools save time on routine tasks such as connection requests, sending messages, and allow you to spend more time developing your business and achieving your goals.

You can also use swot analysis for the needs of your marketing strategy. It is important to assess and analyze every point of your business whether it is a potential or a weakness.

In the article, we have mentioned some LinkedIn growth strategies and ideas to increase the number of subscribers and achieve real business results for your organization.

Top 5 LinkedIn Marketing Strategies

Why Do You Need a Marketing Strategy?

Want to grab the attention of senior executives? Then it would be best if you worked on your LinkedIn marketing strategies. Like other social media platforms, LinkedIn offers a treasure trove of opportunities for B2B businesses. 

However, having a powerful LinkedIn marketing strategy is important for the success and growth of the business. Besides, it can help to:

  • Develop brand awareness
  • Increase website traffic
  • Generate quality leads
  • Strengthen the brand’s reputation

So, if you want to promote your brand on LinkedIn, you need to have clearly defined goals and tactics.

Build a Big Audience Online Using LinkedIn

First, you need to understand what “value” is. Usually, value comes in two basic forms:

  • Entertainment
  • Education

But the problem here is that there are different people with different mindsets. As a result, some people create content not designed to entertain or educate but simply in their own best interest.

However, here is a list of marketing strategy and ideas on building an audience on LinkedIn by delivering value to the end consumer.

Scroll down and find out more!

Use the $1.80 Strategy for LinkedIn

The $1.80 strategy is about engagement in which topics/posts may be relevant to the niche you are searching for and leaving the most relevant comments to build an audience. But why is this LinkedIn strategy known as the $1.80? It means you should leave your thoughts at 2 cents out of 90 posts.

If you want to grow on LinkedIn, there are a few steps you can take:

  1. Go on a search to find the things that matter
  2. Type any subject with Hashtag and click on content.
  3. Read the articles and posts that appeared.
  4. Be thoughtful and leave the most relevant comment
  5. Repeat 90 posts on ten relevant hashtags.

However, it’s a great way to actively engage with potential followers every day, bring their attention to your LinkedIn account, and build brand awareness in general.

Write Native Articles on LinkedIn

You may have found LinkedIn profiles producing content in video, written, or audio form. So, for example, if you are a travel company, you could post many great travel photos on Instagram. But on LinkedIn, the right way to do that is to write a native post about something like, say, how a chief executive officer can travel from one place to another more efficiently.

But before selecting between article and posts which suits your needs:

LinkedIn PostsLinkedIn Article
FormatShort content Long-form content 
Character limit300012,500
AddableImages, documents, and videosImages and videos 
SharingTwitter Facebook and Twitter
Tagging of peopleAllowed Not allowed 
SERP appearanceNoYes
Access to editing functionsYesYes
LinkedIn feed appearanceYesNo

Here are some benefits of writing native articles on LinkedIn:

  • The best place to reach decision-makers
  • Completely free to post LinkedIn articles
  • The best way to share long Content on LinkedIn
  • Content is shared with a relevant audience
  • Facilitates article sharing

Add Your Profile Link to Your Email Signature

When you create content and post it on LinkedIn, the people who see it are the ones who are already following you or are connected with you on LinkedIn. Besides, they can also be those who follow the hashtags you used in the content.

If you’re the one who sends a lot of emails from your personal or work account, it is better to add your LinkedIn profile/page to your email signature. It’s a quick way to get more visibility on your LinkedIn profile and get more followers. As you get more and more connections, this could be the match that starts the process of increasing your content’s reach.

Don’t Spam Out Messages

Many salespeople and entrepreneurs get spam on LinkedIn and hate receiving it. However, this is not the best way to build an audience and extract value from LinkedIn. Instead, try to give value to the community first by producing or engaging content. Avoid spam, create powerful sales funnels on LinkedIn by using LinkedIn’s secure tools to send automated messages to your target audience.

Use LinkedIn to Organize in-Person Events

If you’re in B2B, hosting in-person events is a good strategy. It can be useful to organize conferences to get leads and customers. But some people do not consider the value of organizing small events. If you have a small event with attendees who look like the kind of customers you want to get, you’ll be giving yourself an undue advantage in converting those customers down the road.

You can use LinkedIn organic influence to attract these attendees or leverage the advertising platform to target audiences in exact places.


LinkedIn offers a plethora of opportunities to connect your brand with the right top decision-makers and influencers. As a result, it has become a powerful marketing tool that can help you build brand awareness and sell your products or services.

So, it’s high time you recognized its importance and started building a powerful LinkedIn marketing strategy as the benefits of having it are undeniable. You can promote your brand names, build a credible and reliable image in the business world, and you also keep your customers and partners informed.

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