You’re wondering why LinkedIn when there are so many other more successful social networks out there? If you are in a B2C niche, then you’re probably right, LinkedIn automation may not be the right point of interest right now.
However, the situation changes if you are in a B2B industry. LinkedIn is a network of professionals with almost 800 million members. Plus, the network reaches worldwide (76% of LinkedIn’s users are outside the U.S.) and 59.9% of users are between 25 and 34 years old.
This makes LinkedIn the perfect location for creating content that generates high-quality leads for your business.
Now you see the need for a proper LinkedIn automation tool?
How Efficient is LinkedIn Automation for My Marketing Efforts?
I know a few LinkedIn users who are fed up with spam messages and copy-pasted collaboration offers so why in the world would I think that automation can do better?
Well, it all depends on the way you build your LinkedIn campaigns.
LinkedIn outreach campaigns can be successful but only if you put in the time to show you care about your possible customers’ needs and wants (just like with any other marketing strategy).
If you can’t communicate why your message should be read and how you can help improve the reader’s life, then automation won’t do a thing to improve your reach.
LinkedIn lead generation tools that incorporate automation can be used to help with various tasks such as:
- Putting together and filtering a contacts database
- Sending connection requests to your target audience
- Message personalization based on the receiver’s LinkedIn account information
- Following up with contacts based on their initial interaction with your campaign
- Gather and analyze specific metrics from each campaign (learn as you do)
Overall, the best thing automation does is provide you with time while the campaign runs in the background. You set a few parameters, let the system do its job, and then draw conclusions based on the data you’ve gathered. Meanwhile, you are free to use the time for more creative purposes.
Find the Right Automation Tool
What are the best LinkedIn automation tools? This is a question that’s bound to show up once you decide to include technology in your marketing flow. Still, given that each business has a unique internal structure and flow, it’s only natural to feel a bit confused by the level of diversity when it comes to choosing just one tool.
So let’s have a look at how each LinkedIn lead generation tool can be of use:
Advanced LinkedIn Automation Software
If you think LinkedIn can be a real source of high-quality leads, it’s best to bring out the big guns. Solutions like the Salesflow LinkedIn automation tool offer several lead generation methods due to a complex set of features that help with growing your network and increasing interest in your own brand by gathering more awareness. Plus, the platform can be connected with your LinkedIn Sales Navigator account to amplify its usefulness.
This type of platform lives in the cloud, which makes it independent of your own systems. This means the system can work at achieving your business goals regardless of the time and day.
If you just want to test the waters and see if there is any true value in focusing on LinkedIn, you can try a plugin that works with your browser. However, these are not as efficient (or safe for that matter) since they don’t work in the background if the browser is closed.
Such an extension may be helpful with information gathering, but the planning and execution of the campaign are manual. As a result, you will have to invest time and brain cells into redundant tasks.
Other LinkedIn Automation Tools
When looking for a LinkedIn automation tool, you’ll find a wide range of solutions and platforms that promise incredible results. That’s why it’s important to have a well-defined set of goals in mind before you start the search. Plus, these goals need to be well-placed in time and have somewhat tangible results.
Otherwise, you won’t be able to tell if your campaign is truly efficient or if the tool you’re using does what it promised.
Benefits of Marketing Automation
When used correctly, the right automation tool has a wealth of benefits for marketing, sales, and overall revenue. In fact, nowadays, automation is close to a must-have on the list of various audience targeting strategies that businesses employ.
However, it can be a bit difficult to understand the benefits, especially when talking about a narrower niche such as LinkedIn marketing.
So let’s have a look and name the most important pros. With the right LinkedIn automation tool you can:
- Reach out to your target audience in a timely manner without investing too much time, money, and resources;
- Personalize messages so the people receiving your messages are truly tempted to follow up;
- Follow up on messages based on specific pre-defined triggers;
- Reduce the time spent crafting messages and monitoring the progress of marketing campaigns;
- Integrate your LinkedIn outreach campaign with your email marketing one or import the results into your CRM;
- Apply your methods and tools to other channels.
The list can easily go on, but if we were to summarize the most important benefits, we would have to place cost-saving and time-efficiency in the first place. Overall, automation is a fantastic tool to have at your disposal.
Keeping Up with the World
Most LinkedIn automation tools are designed with the same purpose in mind – efficiency.
The idea of finding and extracting the information from 1000+ LinkedIn accounts and then applying a personal touch as you message them one-by-one gets tiring before you even start.
So all automation does is take over redundant and boring tasks that don’t need much supervision once set.
Plus, an AI-based system pays a lot more attention to details than a human ever could. This is why it makes a lot of sense to use tools that can do things in the background.
Not to mention that the world is moving at an incredibly fast pace so it gets increasingly difficult to keep up with everything. Automation will quickly become a powerful trump card for any business that knows how to use it.