All of your company decisions should be founded on digital capabilities in this technologically advanced era. Digital marketing is pervasive in the corporate world, and everyone is making use of its possibilities. Different digital marketing sectors have been proven to be high-yielding time and time again.
Customers are more likely to be enticed by information that can tie them together. As a result, video marketing has become one of the most successful marketing strategies in recent years. If you look at social media, you’ll see that video material receives far more interaction than written information.
Video marketing is a cutting-edge and highly effective marketing strategy that employs videos to engage customers and create leads. The bulk of B2B and B2C companies have already begun to use video content to attract customers and deepen their relationships.
Without question, video marketing is one of the most effective marketing strategies available. It aids in increasing conversions and audience participation. You might see a considerable improvement in your ROI and customer base if you employ diverse video material regularly.
1. Know Your Audience
If you try to market to everyone, you will eventually reach no one. It is especially true in the case of video marketing. While having a viral video that everyone likes is excellent social proof, your video marketing strategy and videos should assist you in reaching one or more of your company or marketing objectives (i.e. drive awareness, sales, traffic, etc.).
Beginning with your target client/s in mind, you may make your videos more successful. You must do research and have a comprehensive grasp of the requirements and preferences of your target audience.
To do so, you must first determine:
- What video consumption channels do they use?
- What kind of language do they use and how well it conveys your idea
- What problems or requirements do they have for which you may give a solution
You’ll be able to engage with them in a meaningful way if you understand their motives and speak their language. When you develop a targeted video tailored to your audience’s queries or requirements, your business will benefit, and your audience will find it more valuable.
2. Consistently Brand Your Videos
You have to be consistent with your digital identity. If you’re doing live videos on the go, carefully plan and produce webinars or something in between. People will start to recognize you by watching a video. This will also develop a feeling of professionalism and trust over time. Determine the branding element(s) you’ll use in all of your videos to assist people in recognizing your video content when they watch it.
3. Optimize Your Videos
The reason for optimizing your movies is that each platform has its own set of regulations. To scale on these platforms, you must first learn the rules and follow them.
For social media, it’s better to keep things brief (Facebook, Twitter, and Instagram). Then, for YouTube, you may make it longer and target it more precisely. You may use these strategies to boost the SEO of your videos.
- Make a keyword research list.
- Keep the titles to a minimum.
- Include hyperlinks on your webpage.
- Tags for the various keywords should be included.
- Make your movies mobile-friendly.
Subtitles increase the accessibility, engagement, and SEO of your video. With subtitles, you can reach individuals who are on the go, deaf, or who don’t comprehend the language in which the video was made.
A study showed when there are subtitles; 80 percent of viewers are more likely to watch a video to the finish. And everyone wants this since the longer people view your video, the more likely they are to convert.
4. Decide On Your Platforms
Every major social media network, as well as others, has its video format. Older systems, such as Facebook, support various video formats, but newer platforms, such as Snapchat and TikTok, rely mainly on a single format.
If you have never used video on any platform, start with ones where you already have followers. According to a report by Statista in February 2019, users on Instagram, Facebook, and Snapchat spend about half of their time viewing videos. Any of these three would be an excellent place to start when it comes to video marketing.
Understanding what each platform has to offer and what video dimensions may be presented is another factor to consider when picking the ideal platform for you. This is significant because, if you want to reuse your films, you should select platforms that complement one another.
5. Select Your Video Types
There are many various sorts of videos available, and we don’t just mean where they’ll be utilized–social media videos may be used for a variety of objectives to support your entire content strategy. Choosing the right sort of video for your company is a crucial part of your marketing plan. Not all videos are created equal, which is fine; what matters is that they serve your primary objectives.
Here are some examples of different sorts of videos and their advantages. There are a plethora of different social media video ideas available to you.
- Educational: These are educational and might help to raise brand recognition among new customers. They frequently adopt a more formal and polished tone to promote the brand as an authority.
- Entertaining: Jokes, adorable puppies, and even pranks are among them. They are purely to entertain the audience, but they may be a fantastic method to emphasize your brand voice and create a feeling of camaraderie among your audience.
6. Keep It Short
Aside from your audience’s reduced attention span, it will be more challenging to persuade them to watch your movie if it is too long. The higher the retention rate, the longer the video. This does not apply to instructional videos, which require more time to communicate their information thoroughly. As long as the information is relevant and engaging, viewers are inclined to watch them to the finish. Make videos according to the targeted audience.
Producing a compelling video might be difficult and time-consuming, but it is a valuable tool for accomplishing your marketing objectives. Try the video marketing hacks above and additional methods in the future to see what you can come up with.